Cedar Fort Marketing Missive #2

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We often look at tasks and goals and can be intimidated by the vastness of what we want to accomplish. I hope that with a few tips (like the Resources and Marketing Minute below) you can start to see how to achieve what you are reaching for.

Recently, I wrote a blog post about doing a little every day to get where you want to be using the classic Tootsie Pop advertisement “How many licks does it take to get to the center of a Tootsie Pop?” You can check that out here.

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http://instagram.com/jedidiahjenkins

Another principle that I’ve heard a lot about recently is living intentionally. This means that you don’t let bad habits carry you, but you make a conscious decision with everything you do with your time to help you achieve your goals. This could be using the Resources and Marketing Minute below or any number of other tasks that you find that help you reach your potential. Living intentionally means that you don’t let life just happen, but you work with the time you have to accomplish the things that you desire. One great example of this is Jedidiah Jenkins. He decided he wanted to do something different and write a book about it. After 3 years of planning and saving, he took off on his bike to traverse the Americas from Oregon to Patagonia. You can hear about how he has lived intentionally and reached his goals in this podcast. He also runs a great Instagram (@jedidiahjenkins) where he continues to post quick thoughts about the world around him.

WHAT DOES THIS MEAN FOR YOU?

Marketing is hard. It just is. It’s my job and everyone who publishes a book takes it on as their job. It takes time, effort and money, but when it’s done it can be incredibly rewarding.

Marketing and promoting isn’t something that comes instantly. Your first news article won’t get you very far. A single signing with friends and family is nice, but it’s not everything. If you want to achieve more, you have to do more that is why I hope to provide Resources and a Marketing Minute in each of these newsletters to help you know what you can achieve.

Don’t do it all at once. Do a little everyday so that you can reach what you want to be. Get rid of the voices in your head telling you that you aren’t good enough or that it’s too hard. You are good enough and you can work harder than anything that stands in your way to get where you want to be.

How many licks does it take to get to the center of a Tootsie Pop? Let’s find out together!

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RESOURCES

Sign up for Amazon Author Central You can run book giveaways, follow book sales, add videos/event information, and other information to make you more appealing as an author.

EMSI Public Relations and Marsha Freedman send out a PR Insider newsletter for authors with tips on how to get their message out there. You can sign up here. Just go to the page, scroll down until you see “Sign Up for The PR Insider” and give them your email and name. They only send out about two email a week and both have wonderful tips to help you in your marketing.

MARKETING MINUTE

A quick tip to promote your book

Take a minute to reach out to a few close friends and get them to help you by sharing something about your book each week on social media. By inviting your friends to help you promote your book, they become more excited about your story and can help you reach a larger audience. If you can try to get them on board to share something once a week about your book. Create good content that they can share or let them know about the press that you are getting for your book and yourself.  

CF TOP 5

The following is a list of links to pages that can give you ideas and teach you important principles for your marketing efforts.

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http://kleemass.deviantart.com_art_The-Ladder-71932444

If you have any questions about book marketing, you can contact me, Brantz Woolsey, at millennium@cedarfort.com

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